Search Engine Optimization (SEO) Plays a Critical Role in Digital Marketing and while SEO can have a big effect on the visibility of a website, there are pitfalls in trends or misconceptions about SEO that lead businesses to make bad decisions. In this article, we take a look and debunk some of the most common myths related to SEO so that you can gain a better understanding of what really does work.
1. Myth: SEO is Dead
One common phrase you often hear, especially when things like social media marketing or paid advertising are all the rage? Others go so far as to say that Google is radically changing SEO, emphasizing user experience, AI (artificial intelligence), machine learning algorithms using.
The Truth: SEO is Alive and Well
As standard, we have seen SEO progress as algorithm updates and user behavior changes. Though the nuances of how SEO is accomplished have changed, the core objective—increasing your website’s visibility on search engines—is nothing new. Read more to understand what are the keyword stuffing and link schemes of old. Modern SEO focuses on top quality content, great technical optimization and excellent user experience.
2. Myth: Keywords Stuffing= For High Ranking
Publishers and marketers alike have fallen victim to one of the biggest SEO myths: If I stuff my website content with keywords, it will rank higher. The reasoning for this is that they believe there is an SEO benefit, however this perception comes from a flawed understanding of how search engines like Google work.
Fact: High Quality And NOT Quantity
Even though SEO largely relies on you using the right keywords in your content, stuff as many as possible and repeat each sentence of your output is not a good idea. This is important because the Google algorithm can understand where the keyword fits contextually within a string of words. If you over-optimize your posts and pages (keyword stuffing) it can cause penalties and rankings to drop. This is where a more balanced perspective is helpful, staying true to the writing and not over stuffing keywords.
3. Myth: SEO is an instant leg up
Typically, businesses anticipate that by putting an SEO strategy into motion they will achieve immediate results in terms of improving their website rankings and site traffic.
Truth: SEO is a Marathon
SEO takes time. This is something that you can not achieve overnight, it takes a number of things to come together like new content, technical SEO improvements and backlinks. Do think of SEO as a long term progress than an easy way fix. This will not bring a significant quality traffic in a row, it is for long-term purpose (which takes months to make affect but once done properly then the results are ever green and sure) in terms of gaining visible traffic. Click here to avoid this myth.
4. Myth: Being #1 is the only Ranking That Matters
One of the myths we often see is you must hit that top stop on the SERPs to win with your website.
Fact: Higher Page Ranking Matters
It is really great being the top result, but it does not mean that all the successes will happen only in those positions. Research has shown time and again that being on the first page of SERPs can profoundly drive visibility & CTR. Sometimes that can drive a lot of traffic to your website even if you are not on #1.
